In their Q3 2013 conference call, Facebook talked about their Preferred Marketing Developer program as important to future growth for the first time I can recall:
Another important trend influencing our growth is our preferred marketing developer of PMD program. Over the past few years, we have invested in building an ecosystem that supports all types of marketers and PMD has helped those marketers advertise effectively with us. Today, this program is a community of hundreds of technology and service companies spread across more than 45 countries.
The work being done in this ecosystem is going to help Facebook grow it’s advertising business far more quickly than it would otherwise, especially internationally.
